Focus

• Marketing: Focuses on promoting and selling a specific product, service, or idea. It aims to generate sales and interest among potential customers.
• PR (Public Relations): Focuses on maintaining a positive reputation for a company or organization as a whole. It cultivates relationships with the media and shapes public perception.

Target Audience

• Marketing: Primarily targets potential customers who are likely to be interested in the product or service.
• PR: Has a broader audience that can include customers, media outlets, influencers, investors, and other stakeholders.

Tactics

• Marketing: Uses a variety of tactics to reach its audience, such as advertising, social media marketing, content marketing, and email marketing.
• PR: Relies on earned media coverage, press releases, media relations, crisis communication, and social media engagement to get its message out.

Success Metrics

• Marketing: Success is often measured by sales figures, website traffic, brand awareness, and customer engagement.
• PR: Success is measured by positive media coverage, brand sentiment, and building relationships with key stakeholders.